Law firm uses e-mail to increase efficiency, new biz opps
Headline News
Midsize law firm Pryor Cashman is making the most of its routine news and communications, using e-mail to help create new sales opportunities. The company, which has 125 attorneys and 90 practice areas, has been using e-mail marketing for about five years. Before that time, said Elizabeth Wall, the company’s marketing manager, Pryor Cashman--with offices in New York and Los Angeles--used direct mail such as holiday cards to communicate with its clients and prospects.
Back in 2008 Wall wanted to find a way to send out holiday cards electronically as part of a new environmental mission called Thinking Green. The e-cards would eliminate paper waste as well as wasted time--no small feat for a two-person marketing department. Traditionally it took between three and four weeks to get the holiday cards ready for mailing because the marketers had to coordinate which partners had to sign which cards and make sure the right clients were on a master mailing list. “It was amazingly inefficient,” Wall said.
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New York Commercial Litigation Law Firm - Woods Lonergan PLLC
Founded in 1993 by Managing Partner James F. Woods, Woods Lonergan PLLC has built a strong reputation as a resourceful and industrious firm that provides clients with clear, concise, and straightforward answers to their most challenging legal issues. Partner Lawrence R. Lonergan, who joined the firm in 2008, has been a friend and colleague to Mr. Woods for over 40 years and shares the same business philosophy. Woods Lonergan PLLC’s collective experience and expertise enables the firm to expeditiously and effectively analyze the increasing challenges clients face in an evolving business and legal world, in many instances, avoiding unnecessary time and expense to our clients. Our mission is simple: provide cutting-edge expertise and sound advice in select areas of the law for corporate and business clients. We thrive on providing each client with personalized attention, forceful representation, and a collaborative team effort that embraces collective knowledge.