Law firms inspired by YouTube
Headline News
[##_1L|1239768537.jpg|width="100" height="114" alt=""|_##]U.S. law firms are using recruiting Web sites with YouTube-inspired layouts and videos to appeal to the younger crowd of prospective summer associates. The videos range from professional-looking ads featuring actors to videos that feature company employees speaking about the firm's expertise or its diversity, The New York Times reported Friday. "The videos are still kind of in the early days," said Brian Dalton, the senior law editor at Vault Reports, which ranks law firms. "A lot of them come off seeming like hostage videos."
A series of videos created by Boston law firm Choate Hall & Stewart echoes the "Mac vs. PC" ads created by Apple. The video series, called "Choate vs. Megafirm," features a frustrated Megafirm employee complaining about his firm, while a self-assured Choate employee sings her employer's praises.
However, sometimes law firms recognize when their attempts to be hip go too far. Los Angeles firm Quinn Emanuel Urquhart Oliver & Hedges pulled a video from their Web site before it even went live. The video, titled "A Day in the Life of an Associate," followed a jeans-wearing associate named Ivey who plays Ultimate Frisbee in between meetings with partners.
"Some of the associates, some of the partners, thought it was too contrived; maybe corny was probably a better word," said A. William Urquhart, the firm’s hiring partner.
Related listings
-
Jets Fan Sues Pats, Seeks $184 Million
Headline News 09/29/2007[##_1L|1032176364.jpg|width="120" height="138" alt=""|_##]New York Jets season-ticket holder filed a class-action lawsuit Friday against the New England Patriots and coach Bill Belichick for "deceiving customers." The lawsuit filed in U.S. District C...
-
Law firms want off Fabian case
Headline News 09/28/2007[##_1L|1251031258.jpg|width="130" height="90" alt=""|_##]Two law firms defending the Centre for Management and Technology and Chairman Alan Fabian on allegations of improper transfers of money have asked to withdraw from the cases, saying they have n...
-
Eckert Seamans Law Firm Wins Award
Headline News 09/25/2007The law firm of Eckert Seamans Cherin and Mellott LLC has won the Allegheny County Bar Association's 2006 Law Firm Pro Bono Award.The award will be formally announced next month. It recognizes firms that provide free, or pro bono, legal services to t...
New York Commercial Litigation Law Firm - Woods Lonergan PLLC
Founded in 1993 by Managing Partner James F. Woods, Woods Lonergan PLLC has built a strong reputation as a resourceful and industrious firm that provides clients with clear, concise, and straightforward answers to their most challenging legal issues. Partner Lawrence R. Lonergan, who joined the firm in 2008, has been a friend and colleague to Mr. Woods for over 40 years and shares the same business philosophy. Woods Lonergan PLLC’s collective experience and expertise enables the firm to expeditiously and effectively analyze the increasing challenges clients face in an evolving business and legal world, in many instances, avoiding unnecessary time and expense to our clients. Our mission is simple: provide cutting-edge expertise and sound advice in select areas of the law for corporate and business clients. We thrive on providing each client with personalized attention, forceful representation, and a collaborative team effort that embraces collective knowledge.